Why we create products

If you begin to create something, it's important to be clear on why you are doing it. There is a technique called the "Five Why's" where you continually interrogate your own reasons by asking "Why" again once you've come up with a reason.

Your reason anchors you.

In this chapter

• Building a product for yourself→
• Building a product for someone else (Consumer)Soon
• Building a product for someone else (Business)Soon